The objective of the AMEC Awards is to recognise and promote best practice in communications planning, research and evaluation.
Now in its eighth year, the Awards programme offers a unique opportunity to showcase excellence in media evaluation to the global communication industry. The programme is open to practitioners across the PR and communication industry and AMEC members.
The Awards will be judged by an independent panel of communication professionals from academic, consultancy and in-house backgrounds.
The final entry deadline is 8 July 2009. The shortlisted entries will be announced at the end of September 2009 and the Awards will be presented at the AMEC Communication Effectiveness Awards dinner on Wednesday 18 November 2009, venue to be announced.
“Is there a Doctor in the House – How to Breathe New Life into your Awards Entries”
Awards Webinar, Wednesday May 27 2009 at 3pm, BST
This webinar will give practical advice on what the judges look for in an Awards entry and give tips on how to improve the content and presentation and the classic mistakes to avoid.
Presenters:
Katie Delahaye Paine, CEO, CEO KD Paine & Partners, a noted US practitioner and a highly experienced Awards Judge;
Sandra Macleod, Chief Executive of AMEC Member Echo Research, the only company to win the prestigious Platinum Award three times
Flora Hamilton, who has worked on the AMEC Communication Effectiveness Awards since 2005 and will share some of the feedback from last year's judges.
The Webinar will cost £75.00 per member organization and includes unlimited access points to enable staff to access the webinar directly from their PC at any office location. Dial-in access can be via a local dial-in telephone number or VoIP.
| "The AMEC awards are eagerly anticipated as they reward outstanding and innovative research. As the winner of 54 previous AMEC awards, Echo Research knows how much measurement and evaluation assists clients to plan and execute successful communications strategies, and a competitive awards programme helps to raise standards and drive our industry forward." |  |
The Awards Categories
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Best Use of Communication Measurement: Public Sector Best Use of Communication Measurement: Business-to-Business Best Use of Communication Measurement: International – Single-market Activity Best Use of Integrated Communication Measurement/Research Best Use of Social Media Measurement |
Best Use of Communication Measurement: Not-for-Profit Best Use of Communication Measurement: Business-to-Consumer Best Use of Communication Measurement: International – Multi-market Activity Best Use of Measurement for a Single Event |
| "Winning AMEC's International Member's award has strengthened GlobalNews Group in the Latin American market as a leading media evaluation provider. It has also served to promote media evaluation in a developing market." |  |
The Grand Prix Awards
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Young Professional of the Year Award International Members' Award |
Innovation Award The Judges' Platinum Award |
Special Awards
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The Chairman’s Award |
Student of the Year Award: New for 2009 |
The Judging Process and Awards Criteria
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Shortlisting and Awards Criteria All Award categories, except for the Grand Prix and Special Awards will be short-listed in the first instance. The short-listing judges will be asked to select up to the best five entries from the submissions in each category which meet all of the entry criteria. These entries will then go through to the final round of judging. At the final judging panel meeting, the judges will vote to select which entries will be given the gold, silver and bronze awards for each category. The Gold Award will be given to the best entry in the category, the Silver Award to the second best entry in the category and the Bronze Award to the third best entry in the category. Only a maximum of three entries will win awards in each category. |
Judging Criteria – Category Awards The judges will consider the following criteria when scoring all Award entries: Objective/Brief (10 out of 100 points) |
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| Platinum Award When considering which entry most deserves to win the Platinum Award the judges will also consider: |
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| • Innovation • Clarity • Complexity |
• Adding Value • Moving the industry on |
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| "With a wall crammed full of AMEC awards in our Central London office, Metrica is proof of the value they bring. An active member and supporter of AMEC, we work hard to help make the PR industry stronger through meaningful measurement. The opportunity to have our work recognised by AMEC is immensely valuable, both internally and externally." |  |
Rules of Entry
Who can enter?
The programme is open to practitioners across the PR and communication industry and AMEC members.
Submitting an Entry
Entries are limited to two per company per Award category.
All entries must be provided in the appropriate entry form template, which can be downloaded in word format from below:All entries must be submitted online using the online entry registration system.
Eligibility
- The majority of the work carried out for each entry must have taken place in the period between 1 June 2008 and 31 May 2009.
- No entries will be accepted in paper format.
- Each entry must cover the four areas identified on the template form and must not exceed no more than two pages of A4 in a font size no smaller than 10 point.
- Each entry may be accompanied by supporting materials, which will typically include charts, graphs, etc but there must be no press cuttings. Supporting materials may be provided to illustrate and give examples for an entry and will be referred to by the judges for this purpose alone. Where supporting materials are not relevant and thus not provided, the entry will not be penalized in the judging process. It is advised that supporting materials are short and concise.
- Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category.
Fees for Each Entry
| Late Entries: (by 8 July 2009) |
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| Full Members | £120 |
| Associate Members | £140 |
| Individual Members | £150 |
| Non-members | £220 |
Entry Fee payment must be paid prior to the appropriate entry deadline either by bank transfer or the online credit card system.
Entry Deadlines
The entry deadlines for the 2009 programme are:
- 26th June 2009 – Early Bird Deadline
- 8th June 2009 – Final Deadline for Entries
The Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.
It currently has member companies which have operations in Argentina, Australia, Belgium, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, The Netherlands, Portugal, Scandinavia, Slovakia, Slovenia, Spain, UAE, the UK and the US. The current membership represents over £50 million in annual evaluation revenues.
AMEC full members adhere to the AMEC Quality Assurance Code and provide professional, independent and impartial communication planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients. Today, the AMEC logo is regarded as the kitemark of excellence in the provision of evaluation services to clients.
