Best Use of Media Evaluation: Public Sector
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities.
Only open to AMEC members

Best Use of Media Evaluation: Business-to-Business
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities.
Only open to AMEC members

Best Use of Media Evaluation: International – Single-market Activity
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International’ is defined from the viewpoint of the client.)
Only open to AMEC members

Best Use of Integrated Media Evaluation/Research
This award recognises those entries which demonstrate best practice for combining media analysis with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (eg share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of ongoing activity.
Only open to AMEC members

Best Use of Digital Media Measurement, including Social Media
This award recognises those entries which demonstrate best practice in evaluation of digital media either for a campaign or ongoing activities. Digital media encompasses all forms of media including social that is delivered using digital technology. The digital media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the digital evaluation element rather than the traditional print or broadcast media.
Only open to AMEC members

NEW TO 2008
Best Use of Media Evaluation: Leadership
This award recognises those entries which demonstrate best practice in measurement or evaluation of an organisation’s leadership figure – CEO, MD or Chairman. The measurement or evaluation will be of editorial coverage from print, broadcast and/or digital media.
Only open to internal communications departments

Best Use of Media Evaluation: Not-for-Profit
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities.
Only open to AMEC members

Best Use of Media Evaluation: Business-to-Consumer
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities.
Only open to AMEC members

Best Use of Media Evaluation: International – Multi-market Activity
These awards recognise entries which demonstrate best practice in evaluation of editorial coverage from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International’ is defined from the viewpoint of the client.)
Only open to AMEC members

Best Use of Measurement for a Single Event
This award recognises those entries which demonstrate best practice in measurement or evaluation of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.
Only open to AMEC members

NEW TO 2008
Best Use of Media Evaluation: Corporate or Brand Reputation
This award recognises those entries which demonstrate best practice in measurement or evaluation of an organisation’s corporate or individual brand reputation. The measurement or evaluation will be of editorial coverage from print, broadcast and/or digital media.
Only open to internal communications departments

NEW TO 2008
Best Use of Media Evaluation: PR Consultancy
This award recognises those entries which demonstrate best practice in measurement or evaluation by a PR consultancy on behalf of their client. The measurement or evaluation will be of editorial coverage from print, broadcast and/or digital media.
Only open to PR consultancies

Young Professional of the Year Award
This award recognises the excellent work of young professionals in all areas of media evaluation who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. In addition, these individuals should show considerable promise as future leaders of the industry.
This award is open to individuals who are under the age of 35 on 17 November 2008.
Only open to AMEC members

The Judges’ Platinum Award
This award will be presented to the entry which the judges felt was the most outstanding from all of the entries.

International Members’ Award
This award will be presented to the entry which the judges felt was the most outstanding from all the entries received from an AMEC Member headquartered outside the UK. Please note that entries from UK operations of such members will not be considered for this award.

SPECIAL AWARD
The Chairman’s Award
This award is given annually by the Chairman of Award to recognise outstanding contribution to AMEC and the evaluation industry.

Shortlisting and Awards Criteria

All Award categories, except for the Grand Prix and Special Awards will be shortlisted in the first instance. The shortlisting judges will be asked to select up to the best five entries from the submissions in each category which meet all of the entry criteria. These entries should have the potential to be considered for a gold, silver or bronze award. The final judging panel will select the award winners from these shortlists.

Gold, silver and bronze awards may be given for each Category Award.

The following criteria are taken into consideration by the Judges when reviewing the Category Award entries:

To win a bronze award an entry must demonstrate a sound methodology of media evaluation. The results thereof should demonstrate the achievement, or not, of communication and evaluation objectives.

To win a silver award an entry must demonstrate the requirements for a bronze award and in addition the media evaluation should also impact on current and/or future communication strategy.

To win a gold award an entry must demonstrate the requirements for a silver award and in addition should support the development of communication strategy in the pursuit of wider organisational goals. The evaluation should also ideally ‘push the boundary of current best practice’.

Judging Criteria – Category Awards

The judges will consider the following criteria when reviewing all Category Award entries:

Objective/Brief
• Outline and extent of the brief

Strategy
• The approach and level of planning to meet the brief

Execution/Implementation
• Appropriateness of the methods used
• Standards of research methods used
• Innovation and new approaches
• Clarity in the presentation of information to the client

Conclusion
• Reliability of research results
• Impact of programme on target audiences
• Impact on business outcomes
• Recommendations reached
• Strength of the conclusions drawn

Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category. Judges do not have to make an award (gold, silver, bronze) if they feel that the entries in that category are not of sufficient calibre.

• Innovation
• Clarity
• Complexity